MAKE THEM LOOK.

CREATIVE PRODUCTION FOR BRANDS THAT REFUSE TO LOOK ORDINARY

GOOD DESERVES ATTENTION

HACA combines filmmaking, design, VFX and generative production to create ambitious brand films

and campaigns faster with fewer traditional production constraints.

FILMMAKING,

EXPANDED.

HACA combines traditional filmmaking with generative AI to create images, environments and production value that would otherwise require significantly larger crews, budgets and timelines.

AI allows us to explore more ideas, build ambitious worlds and move from concept to finished film with greater flexibility. It can support development, previsualization, visual effects or become part of the final image depending on what best serves the project.

But the technology never leads the work. Every HACA production remains human-directed, shaped by concept, storytelling, performance and taste. The result is not “AI content.” It is cinematic brand work made with a broader production toolkit.

MORE CREATIVE POSSIBILITIES | GREATER PRODUCTION FLEXIBILITY | HUMAN - DIRECTED

SELECTED WORK

Dark illustration of a medieval battlefield with soldiers holding shields displaying the Spotify logo, under stormy skies and a large, tattered flag with the Spotify logo. Text overlay reads 'Spotify Wrong Playlist' with the slogan 'Music changes everything.'

WRONG PLAYLIST - Spot

A man in a green Mexico soccer jersey kneeling on a soccer field with arms extended, facing the Mexican flag displayed in a stadium. The flag has an eagle with a snake in its beak, perched on a cactus, surrounded by green laurel leaves. The text "SOMOS MÉXICO" appears at the bottom of the image.

SOMOS MÉXICO - Spot

An art gallery with classical sculptures of busts and statues inside a large room with big arched windows. The word 'BEAUTY' is overlaid in large yellow letters.

BEAUTY - Spot

Two women in sunglasses and formal attire, one in a cream suit and the other in a black outfit, sit on a white sports car holding coffee cups in front of a coffee shop with police cars in the background during sunset.

CHINGÓN COFFEE - Spot

A group of people, including a man holding a glass and a man in a safety vest, standing in front of a dark background with a skull and a full moon with the word 'FENTANYL', the title 'FENTANYL' in large letters, and the phrase 'All it takes is everything'.

FENTANYL - Spot

A woman dressed in a futuristic, silver, armor-like outfit with blue hair, standing next to neon pink text reading "THE BLUE" on a dark background.

THE BRIDE - Spot

A person wearing a mask and a oversized sweater standing in a misty forest with trees in the background. The text 'The Stain' appears in red at the bottom left corner, and a white laurel wreath with the words 'Finalist Luma Dream Brief Cannes 2026' is in the top left corner.

THE STAIN - Spot

Blue background with the white Banner Health logo and text in the center.

BANNER HEALTH - Spot

A man with tattoos, wearing a black shirt and sunglasses, holds up a small sign that reads "AGENDA ABIERTA" in front of a pink illuminated sign that says "RACHIS CARRILO." The background is a wooden paneled wall with pink neon lighting.

AGENDA ABIERTA - Spot

CREATIVE PRODUCTION

Concept Development · Direction · Cinematography · Editorial · VFX · Generative Production

LED BY HANS CARRILLO

Director and filmmaker with 25+ years of experience across entertainment, sports and branded content. Hans’s career includes work for Netflix, HBO, Disney, Hulu, NFL, NBA, WWE and major broadcast networks.

LET’S MAKE THEM LOOK.

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